I'M JC, AND I DESIGN FOR CLARITY.
I'M JC,
AND I DESIGN FOR HUMANS.
I align people, processes, and vision through UX and product strategy. I don’t just create user experiences, I build and lead the teams that make them possible.
I'm a seasoned UX leader and strategist with 20 years at the intersection of creative strategy and brand experiences. I don’t just create user experiences, I build and lead the teams that make them possible.
I'm a seasoned UX leader and strategist with 20 years at the intersection of creative strategy and brand experiences. I don’t just create user experiences, I build and lead the teams that make them possible.
Brand experiences I've helped build:
I'm a seasoned UX leader and strategist with 20 years at the intersection of creative strategy and brand experiences. I don’t just create user experiences, I build and lead the teams that make them possible.
Brand experiences I've helped build:
Brand experiences I've helped build:
Brand experiences I've helped build:
Clarity. Accountability. Results.
Clarity. Accountability. Results.
Clarity. Accountability. Results.
Clarity. Accountability. Results.
I lead with structure and empathy, using the same discipline with teams that I bring to clients and executives. Every person deserves clear direction, honest feedback, and room to grow. By aligning expectations with individual strengths, I build confidence, focus, and momentum.
I lead with structure and empathy, using the same discipline with teams that I bring to clients and executives. Every person deserves clear direction, honest feedback, and room to grow. By aligning expectations with individual strengths, I build confidence, focus, and momentum.
I lead with structure and empathy, using the same discipline with teams that I bring to clients and executives. Every person deserves clear direction, honest feedback, and room to grow. By aligning expectations with individual strengths, I build confidence, focus, and momentum.
At the same time, I create environments where people do their best work because they know what's expected and what matters. My teams have given me Officevibe ratings of 9.3/10 for collaboration, 9.1/10 for trust, and a perfect 10 for communication. Those numbers reflect consistency and psychological safety, not perfection. I keep stakeholders aligned through transparency, clear decisions, and measurable progress.
At the same time, I create environments where people do their best work because they know what's expected and what matters. My teams have given me Officevibe ratings of 9.3/10 for collaboration, 9.1/10 for trust, and a perfect 10 for communication. Those numbers reflect consistency and psychological safety, not perfection. I keep stakeholders aligned through transparency, clear decisions, and measurable progress.
At the same time, I create environments where people do their best work because they know what's expected and what matters. My teams have given me Officevibe ratings of 9.3/10 for collaboration, 9.1/10 for trust, and a perfect 10 for communication. Those numbers reflect consistency and psychological safety, not perfection. I keep stakeholders aligned through transparency, clear decisions, and measurable progress.
UX starts with understanding real people and the problems behind their frustration. Sometimes that means questioning the brief, reframing the goal, and redefining what success should look like.
UX starts with understanding real people and the problems behind their frustration. Sometimes that means questioning the brief, reframing the goal, and redefining what success should look like.
UX starts with understanding real people and the problems behind their frustration. Sometimes that means questioning the brief, reframing the goal, and redefining what success should look like.
Case Studies
Case Studies
Case Studies
Workstrings International - 2025
Mobile App Product Management from Proposal to Launch
While Director of UX at BrandExtract, I managed the product strategy for a mobile engineering app that offered shareable technical specs for 400+ products to Engineers.
Workstrings International - 2025
Mobile App Product Management from Proposal to Launch
While Director of UX at BrandExtract, I managed the product strategy for a mobile engineering app that offered shareable technical specs for 400+ products to Engineers.
Workstrings International - 2025
Mobile App Product Management from Proposal to Launch
While Director of UX at BrandExtract, I managed the product strategy for a mobile engineering app that offered shareable technical specs for 400+ products to Engineers.
Workstrings International - 2025
Mobile App Product Management from Proposal to Launch
While Director of UX at BrandExtract, I managed the product strategy for a mobile engineering app that offered shareable technical specs for 400+ products to Engineers.
Community Health Choice - 2020
CX Journey Management for Health Insurance
I spearheaded a customer experience journey strategy to guide Medicaid customers through on-time recertification and retaining their health coverage.
Community Health Choice - 2020
CX Journey Management for Health Insurance
I spearheaded a customer experience journey strategy to guide Medicaid customers through on-time recertification and retaining their health coverage.
Community Health Choice - 2020
CX Journey Management for Health Insurance
I spearheaded a customer experience journey strategy to guide Medicaid customers through on-time recertification and retaining their health coverage.
Community Health Choice - 2020
CX Journey Management for Health Insurance
I spearheaded a customer experience journey strategy to guide Medicaid customers through on-time recertification and retaining their health coverage.
BrandExtract - 2024
UX Advocacy and Building a Department at a Branding Agency
Internal initiative to building bridges between teams, establish the UX department, train project managers, and break down silos across the agency.
BrandExtract - 2024
UX Advocacy and Building a Department at a Branding Agency
Internal initiative to building bridges between teams, establish the UX department, train project managers, and break down silos across the agency.
BrandExtract - 2024
UX Advocacy and Building a Department at a Branding Agency
Internal initiative to building bridges between teams, establish the UX department, train project managers, and break down silos across the agency.
BrandExtract - 2024
UX Advocacy and Building a Department at a Branding Agency
Internal initiative to building bridges between teams, establish the UX department, train project managers, and break down silos across the agency.
(Additional examples available upon request)
Real work. real results.
20 years in UX, design, and branding
20 years in UX strategy and leadership
20 years in UX strategy and leadership
50+
B2B and B2C brands served across 12 industries
B2B and B2C brands served across 12 industries
9.3/10
Officevibe Collaboration
with Manager rating
3x
staff awards
3x staff awards
including Employee of the Year, Quarter, and Month
8 major industry awards
including WebAwards, W3,
& AMA Crystals
PMC-3
Pragmatic Institute
Certified Product Manager
Pragmatic Institute
Certified Product Manager